This brand new credit card, which promotes the ¡°Innovative Concept of Business Travel Management¡±, not only realizes cash-free financial management, but also considerably saves cost of capital for the enterprise. At its press conference held in Guangzhou on April 21, 2006, China Everbright Bank (CEB) formally launched its brand new ¡°Sunshine Business Travel Card¡± to the public.
On January 11, 2006, at its press conference in Shanghai, CEB formally launched the first credit card ever designed in China for compatriots in Hong Kong, Macao and Taiwan as well as overseas Chinese ¨C Yanhuang Credit Card.In merely three months, CEB put forward yet another specialized credit card ¨C Sunshine Business Travel Card.Such rapid launchings of high standard services indicates that CEB is poised to surpass its competitors, and has drawn wide attention from the banking industry and the media.
The Sunshine Business Travel Card targets enterprises and public institutions and is carefully designed to meet needs of business travel management. The designing philosophy of the Sunshine Business Travel Card centers on ¡°simplicity¡± and ¡°adaptability¡±, which aims to establish a new concept of business travel management. ¡°Simplicity¡± refers to simplifying the complicated process of business travel management with Sunshine Business Travel Card, so as to lighten the burden of financial personnel and business travelers and realize cash-free financial management; ¡°adaptability¡± highlights the nature of flexibility of the product, providing clients with multiple select options which the clients are free to choose from.
Compared with other credit cards on the market, the Sunshine Business Travel Card has five unique advantages through innovation: firstly, more income and less expenditure. For enterprises and public institutions, it can save more standby working fund used for business travels and other business duties to increase capital-efficiency and interest income.Secondly, user-friendly.CEB sends out a monthly financial statement listing all the traveling expenses as well as a detailed billing statement, so as to improve the transparency of traveling expenses management and provide the management with the basis for decision-making vis-¨¤-vis company expenses.Thirdly, personal and exclusive.Enterprise name may be printed on the surface of the Card, and for enterprises that purchase over 1000 Cards, enterprise logos may also be printed on thesurface of the Cards.This boosts a sense of pride and belongingness for employees.Fourthly, individualized services.Depending on the specific needs of enterprises or individuals, multiple options are available to choose from. Fifthly, more employee benefits.Employees can book flights and hotels in advance using their Sunshine Business Travel Cards. They can enjoy special discounts and free city-wide ticket-delivery service provided by CEB.When buying plane tickets using the Card, they would receive aviation accident insurance in the amount of RMB500,000 to 5 million free of charge. In addition, they can participate in special activities for the holders of Sunshine Business Travel Cards such as ¡°Interest-free Payments by Installments, and Complete Money-back on First Payment¡±. In summary, the Sunshine Business Travel Card provides a set of services related to business travels from reservation of air tickets and hotel to reimbursement and statement analysis. The Card provides different services to different levels of an enterprise: to the management, the Card helps to save cost and boost efficiency of traveling expenses management; to financial personnel, work load can be lightened with the Card, and cash-free business-trip management can be realized; and to individuals, business trips are made easier and more benefits are available.
Enterprises and public institutions form the major client base of Sunshine Business Travel Card. For a typical enterprise or institution, traveling cost and other relevant expenditures constitute the second largest manageable expense, next only to salary. Through promoting Sunshine Business Travel Cards, the volume of card-based transactions will significantly increase and cash-based transactions significantly decrease, hence the overall transaction cost would be cut, since the cost of card-based transaction is only 1/3 that of cash-based transaction.This is of positive and profound influences to establishing a conservation-minded society.
Over the past few years, with the substantial and rapid development of China¡¯s economy, its credit card industry is also gaining much momentum.China is on its way to establishing the world¡¯s largest credit card industry with the greatest potential. As the entrepreneurial force on the credit card market, CEB is committed to a high-quality and high-standard development mode. Since the credit card industry is highly homogeneous, CEB aims to focus on taking the initiative, providing better service and bringing about more product innovation that meets the needs of the market, so as to create competitive advantage. In a highly competitive market with unlimited potential, CEB has confidence and ambition, and is fully determined to surpass its competitors. |
