Shortly after entering 2006, as the “bellwether” of China’s wealth management market and famous for product innovation, China Everbright Bank forged ahead with another important business move.Relying on the advantage brought by the 2005 wealth management awards, China Everbright Bank held a new-product introduction conference in Beijing on the afternoon of January 5th, and introduced its wealth management products which were recently launched to clients: Small Business Owner Loan, Sunshine Commercial Card, Traveling Abroad Link, fixed rate housing loan, etc.The conference marked a successful beginning of marketing in the New Year.

The conference was large in scale, with the President of China Everbright Bank, Guo You himself, and over 30 client representatives presented. At the meeting, specialists of renowned domestic brands and wealth management business engaged in interactive discussions, and more than 30 reporters took part in the conference.The conference was ardent and enthusiastic , and added a bundle of glamour to the capital of new spring.

At the conference, China Everbright Bank first introduced Small Business Owner Loan, which was just launched.The business responds to the State’s call of promoting the development of small and medium enterprises, and aims to solve the difficulty in financing for small enterprises.China Everbright Bank is the first to introduce a loan of this type in the domestic market.Currently, Small Business Owner Loan has been brought forward at five branches respectively located in Shanghai, Nanjing, Suzhou, Hangzhou and Ningbo where small enterprises are developing rapidly, and will gradually expand to other cities in the next year. The maximum amount of the Small Business Owner Loan reaches RMB 10 million.It is flexible, with a wide range of options including: single loan, cyclical loan, payment of principal and interest by installments, payment of principal and interest with grace period, and lump-sum payment of principal and interest.

According to the introduction by relevant department officials of CEB, small and medium enterprises account for 90% of the total in China, and their total output value and realized profit tax take up 60% and 40% of that of the entire nation respectively.However, difficulty in financing has long been a bottleneck for small and medium enterprises for a long time.The state has adopted many measures to encourage banks to issue more loans to small and medium enterprises.As a joint-stock bank, CEB seeks both its development in the competitive market and new opportunities.Through broad studies and researches, CEB found small business owners still can’t finance through banks even though they own properties. Hence, China Everbright Bank changed the traditional business model of issuing loans exclusively to large enterprises, and introduced an innovated credit extension model, which is to extended loans pledged by the real estate of natural persons, and is specially designed for small enterprise owners.At present, this new product has received wide reception from clients.

Sunshine Commercial Card is an innovative product tailored to the needs of group clients. This product is convenient for business expenditures management, business settlement of company credit cards and the internal settlement, reduces the corporate payments made in cash, saves commission charges for employees, and provides automatic wealth management services to group employees. Just like a regular Sunshine Card, Business Commercial Card also has a comprehensive saving and settlement functions, including “one card multiple accounts”, “one card multiple currencies”, nationwide deposit and withdrawal services, consumption, payment, stock speculation and FE transaction.Moreover, the Card also has special business functions including “agency for business issuance” and “group transaction and transfer terminal (corporate finance POS)” and personal wealth management functions such as “automatic wealth management of personal account” and “multiple discounts of service charge”. In short, the Card is a great help for group clients in wealth management and settlements.

The Traveling Abroad Link is the result of the thorough cooperation between China Everbright Bank and the Cultural and Educational Section of the British Embassy. It provides one-stop comprehensive abroad financial services to overseas Chinese students in the UK, and the services include submission of VISA application documents on client’s behalf, deposit certificate, Sunshine international credit card, individual purchase of exchange, overseas study loan, foreign exchange transaction, outward remittance, traveler’s check, wealth management plan, and opening of foreign account.This business was guaranteed by the bank credit, significantly improved the chances of successful application for VISA, and drew wide attention from guests and reporters.Relevant officials of CEB introduced, applicants’ financial certificates such as deposit certificate and term certificate of deposit signed by authorized personnel have already been put on records at the visa issuance department of the British Embassy, the authenticity of which is ensured by bank credit, In this way the chance of successful application of VISA was greatly improved.The official added, CEB has established cooperative relationship with Barclays Bank and ANZ, and provides comprehensive and continuous financial service to overseas students. Currently, China Everbright Bank has set up abroad financial service centers in Beijing, Shanghai, Guangzhou, Chongqing, Qingdao and Taiyuan.More centers will be set up in other cities soon.

Client representatives expressed that they pay much attention to the efficiency and convenience while selecting abroad financial services, and unanimously agreed that, the series of financial services like Traveling Abroad Link had apparent edge compared with the previous complicated financial models,, and was of much greater appeal. Experts of overseas education also believed that, due to the Bank’s good credit and standardized service, the professional financial services provided by the Bank were safer to overseas students, more reliable to foreign colleges and embassies, and would become the mainstream in the overseas study financial service market.

The Fixed Rate Housing Loan brought forward at the conference has fixed interest rate which was set when signing the agreement. The interest rate will remain unchanged regardless of interest rate fluctuations during the credit period. Borrowers only need to pay interests according to the fixed interest rate.Experts pointed out that Fixed Rate Housing Loan is a good option for borrowers to avoid future risks.

China Everbright Bank made through preparation before launching the Fixed Rate Housing Loan. Since the beginning of last year, as the yield of Renminbi bonds dropped, traditional wealth management products taking bonds as the main investment targets encountered formidable difficulties in design and issuance. Facing the fierce challenges, the management and various departments of China Everbright Bank have always stayed cool-headed: on the one hand, China Everbright Bank was sufficiently aware of the fact that Renminbi wealth management business on the premise of interest rate liberation will inevitably face up to the risks of market fluctuation; on the other hand, before the reforms of Renminbi interest rate liberation is comprehensively carried out, and the low level price competition is formed due to the highly homogeneity of various Renminbi business of commercial banks; China Everbright Bank timely explored innovative business strategies and broke through the traditional business concept of focusing solely on improving clients’ asset yield, and expanded the wealth management business to the client’s liability business and risk evasion business.CEB took the lead in launching of “Sunshine Life” Fixed Rate Housing Loan, which fully reflected China Everbright Bank’s ambition to better satisfy clients’ needs and boost innovation, so as to lead the trend of the domestic wealth management market.

The domestic banking sector is undergoing transformation and restructuring.Under this general trend, an increasing number of commercial banks are focusing on promoting corporate brands to boost business, so as to enhance core competitiveness. Over the past two years, China Everbright Bank keeps on building the brand “Sunshine Wealth Management”, and has stepped into the transitional stage from the phase of brand-investment to brand-asset. Sunshine Wealth Management has gained significant recognition and deep influence in the market, and is of great appeal to clients. Moreover, Sunshine Wealth Management also helped to build the “innovation in priority” image of China Everbright Bank.Statistics shows that 2005 witnessed the sales volume of China Everbright Bank’s wealth management products reaching RMB 30 billion, up by RMB 13 billion over last year, brought impressive returns to its clients. At the 2005 Wealth Management Products Contest organized by Sohu web portal, Sunshine Wealth Management’s RMB and foreign currency products both won first prize. This was the second time China Everbright Bank’s wealth management products claimed the winning title from Sohu after the award of the Most Popular Wealth Management Product of the Year in the previous year,, and showed the wide recognition and strong brand competitiveness of Sunshine Wealth Management. China Everbright Bank will continue to be the “leading dancer” in the domestic wealth management market.

Innovation is the impetus and motivation for the enterprises’ sustainable development. The innovative products China Everbright Bank brought forward for another time, grasped another business opportunity, and won more clients and the wealth management market.This reflects China Everbright Bank’s determination and ardent aspiration to realize the goal of “best listed bank, ideal financial partner”.