Recently, the result of the Sixth China Outstanding Finance, Economics and Securities Websites Contest has been published.China Everbright Bank¡¯s web portal won the Award for Best Individualized Services, despite the fact that its website has been updated and put online for only six months.CEB¡¯s website has become the center of attention among the finance websites.
The public responded enthusiastically to the Sixth China Outstanding Finance, Economics and Securities Websites Contest.The Contest has lasted for over three months, during which the organizing committee has received more than 500,000 effective votes nationwide and thus the result is highly authoritative.The winning of the Contest signifies that the new CEB¡¯s website is widely accepted by the Internet users and it is a great encouragement for China Everbright.
CEB has started updating its website since last September. After the careful re-design and multi-dimensional optimization, the new website was completed and put online in this May. The constructing process of the new website has attracted the high attention from the CEB¡¯s executive level to project leaders, which has made sure every step of the construction has been executed excellently under the strict supervision. As a result, the website construction was completed on time and achieved a big success as anticipated.
The new website has fully represented the business philosophy of ¡°customer ¨C centeredness¡±.In order to provide maximum convenience for its customers and fully demonstrate the user-friendly and attractive features, the design of the new website focuses on online interaction, financial information, online ballot, online survey, periodical subscription, and user comments, offering multiple channels to communicate with customers, such as customer feedback, comments and interaction with the bank, etc.The website has established a new first-grade column called ¡°Sunshine Info¡± which provides dynamic and real-time financial information on the stock, bonds and exchange market and enhances the readability and expanding the information volume. In terms of the structural design, the two-way, horizontally and vertically, navigation is available so that the information can be accessed easily. Retrieving any information on CEB¡¯s website normally takes less than three mouse clicks and thus both individual customers and corporate customers can easily find what they want when browsing the website for product and financial information. In terms of column setting, the website focuses on introducing and promoting feature products such as Sunshine Wealth Management and Sunshine credit cards to emphasize the online banking function.The online banking can be easily accessed though the entrance on the upper left corner of every webpage. Customers can log into the online banking at any moment. .
In reality, due to the individualized services and effective maintenance of the website, is renovated timely and effectively, CEB¡¯s anticipated goal of completing updating the new website has been basically accomplished.According to the statistics released by Alexa, a professional and authoritative organization, the ranking of CEB¡¯s web portal has climbed up 8887 places within the five months, the visit times of per-million-visitors have increased by 47%, and the numbers of web pages browsed by each visitor has increased by 70%. The statistics proves that CEB¡¯s web portal is of great attraction to online customers.
As the financial competition becomes increasingly fierce, there is a greater demand for clients to obtain information and the Internet in this sense is playing an ever more critical role.CEB will be all ears to the customers¡¯ comments and suggestions and continue optimizing the web portal so that it can become an important medium to promote products, represent company image, propagate corporate culture, and serve and communicate with customers. |
