Recently, China Everbright Bank, hailed as the “lead sheep of the flock” and the “trend setter” by the media, made yet another important business move by launching “Sunshine Wealth Management Plan for Corporations”.The Plan is based on in-depth analysis of the industry financial demands , filling the gap of wealth management products of the industry.

From the standpoint of an enterprise, a bank capable of providing comprehensive financial services is a bank worthy of cooperating with.CEB is client-centered and is committed to increase asset value for its clients and create more wealth for the society as a whole. Drawing on its overall advantages, many senior financial experts and years of experience in designing customized product-combo for enterprises, CEB is able to provide highly efficient wealth management services and flexible financial arrangements. According to the classification of different groups of clients, China Everbright has successfully developed and launched the “Sunshine Wealth Management Plan for Corporations”. Sunshine Wealth Management Plan for Corporations has not only involved different wealth management business for enterprises and personal customers, but also integrated a number of business products for the public. The Plan aims to use the brand influence to further enhance the image of CEB as a wealth management bank and excellent bank.

Sunshine Wealth Management Plan for Corporations divides its products into nine major categories based on industry. Specifically, the categories are: Plan on Capital Settlement, Plan on Cooperation with Government Affairs, Plan on Value Increment and Risk Avoidance, Plan on Domestic Trade, Plan on International Trade, Plan on Notes Financing, Plan on Services for Business Groups, Plan on Investment Bank Development, and Plan on Employee Benefits. Whether they are large corporations or small and medium enterprises, government branches or civil and private enterprises, the Sunshine Wealth Management Plan for Corporations offers them appropriate services: the product chain financial services, fiscal management services and wealth management services.

The formal launching of Sunshine Wealth Management Plan for Corporations has made it possible for corporate clients to enjoy financial services that are better tailored to their needs, more efficiently, more thoroughly and comprehensively, with higher value increment and a wider variety.The Plan has changed the modern service concept of commercial banks, and with its innovative approach, it provides better professional financial services for its customers in an all-rounded manner.

In recent years, CEB has been a very active player in product-innovation and launched innovative and remarkable products one after another: from older products such as one-counter link and purchaser-pay-interest bill discount to newer ones such as “Bank-Customs Link”, “Bank-Customs Guarantee”, Sunshine Wealth Management Plan A, Plan B, Plan E and Plan A+.These innovative products have drawn wide attention from the public.

Since this year, CEB has led the way in many areas: authorized as the agency bank in managing the collection and payment of non-tax revenues for the Central Government, the only commercial bank acting as the fiscal agent of the State Treasury, one of the first to be authorized as managing underwriter of short-term financing bonds, the monetary value underwritten accounting for nearly half of the market. Lately, CEB became both the custodian and manager for Enterprise Annuity Funds, one of the four national commercial banks to be awarded with this honor.

From the promotion and marketing of single financial products, to individualized product-combo, and then to “Sunshine Wealth Management Plan for Corporations” that targets different industries, the CEB’s development is a clear demonstration of the evolvement of banking services.This development path not only reflects the Bank’s business concept of “accumulating wealth and brightening the future”, in the post-WTO entry period where foreign banks are flooding the domestic market, it is also a highlight in this fierce competition of domestic commercial banks to be the leading innovator.