On September 18th, the Exhibition on Financial Equipment and Technology hosted by China Financial Computerization Corporation was successfully held at Beijing Exhibition Centre.During the 4-day exhibition, China Everbright Bank joined with Accenture and SAP, through the strong exhibition lineup and various exhibiting forms, CEB displayed its latest IT products on management accounting and its fruitful achievement gained relying on scientific and technological advancement and through strengthening of internal management.

If you walk into exhibition hall No.3, CEB’s exhibition was particularly catching your eyes: in the front, you can easily read the main banner “Accumulate wealth, brighten the future – China Everbright Bank’s Exhibition of Achievement in Management Accounting”; on the television screen, a filmed advertisement runs repeatedly, vividly and straightforwardly giving the audience a company overview; the side walls are covered with posters of CEB and its project partners, with colorful pictures and articles; the entire exhibition hall is elegantly designed and was very pleasant to the eye.In a beautiful hue of bright purple, CEB’s slogan of “accumulate wealth, brighten the future” and “Excellent Bank, Focused Financing” can be easily seen, which represent CEB’s corporation image.

It is known that the management accounting system implemented by CEB uses products designed by SAP, the largest management software company in the world and the Bank hired world famous consulting company Accenture to be in charge of implementation.The system was launched in October 2003. By June 2004, the first development phase has been successfully completed, and by August 2005, the project development has been fully in completion. Currently, CEB is committed to the full scale promotion of the system.The implementation of the system was essential for the Bank to achieve flat-styled management and centralized management, realizing the sharing of information and resources, unifying the standardized procedures for financial accounting, fixed asset management, wage accounting, and standardizing accounting operations and business operation process. The system provides strong technical support for CEB to strengthen fiscal control, perfect cost management, improve prevention capability for market risks and reform the performance assessment system.At the same time, by using the multi-dimensional profit analysis method provided by SAP, CEB can analyze profit-making of different levels of organizations, products and client groups, providing a basis for performance-analysis of the operating division and different branches, as well as future structural adjustment.CEB is able to gradually quantify liquid risks and interest rate risks, making the necessary preparations for the bank opening up to the market.

“China Everbright Bank is using innovation and technology to enhance the values of its stock holders.After the new management system is fully put into place, it will greatly boost the overall performance of the Bank, so that the Bank can have the edge while competing in the global financial service market that is developing most rapidly. It is especially worth noting that the system is of pioneering significance in the domestic banking industry with its general ledger design and the multiple modules that are put into use simultaneously.At this point, the system seems to be very successful.” An employee of the Bank involved in the construction of the system proudly introduced.

Great importance has been attached to the Management Accounting System.In fact, the Management Accounting System is only one of the IT projects implemented by CEB in recent years.

In the past few years, CEB has made determined effort to strengthen computerization and business capacity building in order to adapt to external market changes, strengthen intensive operation, boost internal management, promote the core competitiveness of sustainable development, and provide outstanding and convenient financial services to clients.The Bank has invested heavily in human resources and capital and launched credit risk management system, management accounting system, and the new generation core business system, all of which are vital to the sustainable and healthy development of the Bank.It is known that all of the systems have been put into use, which will greatly boost the Bank’s business capacity, and ability to analyze and contain risks and to conduct comprehensive management and business efficiency.The implementation of the systems has put CEB in the leading position in terms of computerization.

“The reason why China Everbright Bank continues to strengthen the construction of computerization is because we want to increase the technological content of our business.As a result, the decisions we make can be based on systematic analysis and scientific calculation.We can improve our ability to better respond to the needs of the market and the clients, hence gaining comparative advantage in the ever-more fierce market competition.” A relevant person in charge at CEB told reporters.

In fact, continuous technological development and advanced computerized business operations have become CEB’s “edge tools” for innovation and market exploration, helping the Bank to be in the leading position in many fronts:

It is the only commercial bank acting as the fiscal agent of the State Treasury;

It is the only commercial bank to win JPMorgan’s Quality Recognition Award for Settlement for six consecutive years;

It is the only commercial bank to fully establish the model for full-scale business integration;

It is among the first few to be authorized to be managing underwriter of short-term financing bonds and its performance far exceeds its peers.

It is among the first few to be authorized as both custodian and account manager for Enterprise Annuity Fund;

It is the first bank in China to launch Renminbi and foreign currency wealth management business. Its financial brand is currently in leading position;

The list goes on.

It is known that although the credit risk management system, management accounting system and the new generation core business system have been fully put into use, CEB has not stopped its technological development.Currently, the Bank has launched a chain of new projects including the new online banking system and the client-relations management system. Additional projects are in the process of research.

“Persistent computerization provides technological support for China Everbright Bank to vigorously boost its intermediary business and personal business, strengthen product innovation, enhance risk management ability, strengthen fiscal management and step up profit-making capability. Computerization better ensures to realize business restructuring and transitioning and it brings comparative advantage to promote the realization of the Bank’s development and strategic goals. CEB has put in tireless effort in this regard, striving to become the leader of the mid-range market.”While speaking with a reporter, the person in charge of the information technology department at CEB explained the deep intention of the Bank in attaching great importance to strengthen technological development.

It can be expected that, as these new projects approach completion, and as the strategy of invigorating the business through science and technology is gradually realized, China Everbright Bank’s business operation and management capacity will be improved, which indicates the dawning of a brand new modern commercial bank.