China Everbright Bank is committed to strengthening training, promoting paradigm change, initiating innovative business philosophy so as to seek successful business transformation.In the first half of this year, the Bank cooperated with foreign capital banks and successfully held three terms of training classes for senior managers, including leadership level at the head office, department managers and general managers of branches.The training focused on development strategies during the transitioning period, signifying that CEB is one step closer towards establishing a learning bank and promoting the transformation of development strategies.

The three terms of training held were systematic and in-depth, centering on various themes: how to promote comprehensive risk management, construct long term effective development mechanism and achieve the transformation of business strategies in the course of stable development. The training can further enhance the management quality and capability of CEB’s senior managers, so that they can establish a better international perspective.Furthermore, through these trainings, senior managers can have a better understanding of the business philosophy, business strategy and brand strategy of international commercial banks, establishing a clearer view of the development trend of the international financial market and its impact on China’s banking sector, knowing the preventive measures that banks should take when encountering various financial risks.Therefore, the training lays a solid foundation for the realization of the Bank’s long term goal of establishing an excellent bank.

Not only are senior managers being trained, since the beginning of this year, CEB has held training sessions for risk-management personnel, financing managers, product managers, client managers, asset-safeguard personnel, international business personnel, auditing professionals and new employees.From March to April, CEB held the first financial expert training session in Beijing; later in Hong Kong, a training session was held for senior managers on business operation for corporate business, and the session lasted 13 days; in June, CEB again held a training session for outstanding young managers (backup managers); trainings of this scale and scope are unprecedented.

In today’s world where market competition is becoming increasingly fierce and management tasks are getting ever more challenging, CEB has put in significant human resources and financial support to conduct trainings for all levels of the company from senior managers to general company employees.This is an important decision made by the management team after in-depth deliberations; on the basis of preliminary success achieved by the company in term of strategic transformation, the training sessions are a form of concrete action taken by the company to improve the overall management level, professional knowledge of company employees, and business operating skills; it is a strategic choice aimed to create a business team that is of high quality, professional, learning-oriented, entrepreneurial and service-centered, and to transform CEB into a Learning Bank.Through comprehensive training, the Bank can better adapt to the increasingly competitive environment and the ever-changing business atmosphere from a proactive and forward-looking perspective.By drawing on its unique service strategy, CEB can establish comparative advantages and provide the necessary human resources and intelligence support for the readjustment of business operation and the transformation of development strategy.

Over the course of twenty years since China’s opening up and reforms, the internal and external environment faced by domestic banking sector has undergone tremendous changes.The business operation pattern and business philosophy of banks have evolved repeatedly throughout different development phases.In recent years, in particular, the domestic banking industry is facing unprecedented market competition because the reform of China’s economic institutions is deepening, structural readjustment of industries is speeding up, people have more wealth at their disposal, the demand for financial consumption is surging, and the reform for interest rates to be market-oriented is gaining pace.The traditional extension-oriented business philosophy and development path which “encompass all” is no longer viable; therefore, there is urgent need for the readjustment of development strategy.

Concept determines reasoning, and good reasoning will point the way out.The key to operational and strategic reforms of a business is to first change the concept of running a business and the method of reasoning, and to improve capacity building of human resources.To this end, in the face of higher requirements raised for banks and human resources in a knowledge-based economy, CEB’s top management has explicitly stated that company employees must undergo more stringent training, business paradigm must be changed, and direction of development must be unified, and that business focuses must be shifted: from asset-scale to return rate and market share, from traditional deposit and loan to stepping up returns from non-interest margin and intermediary business, from short-term goals to long-term sustainable goals.CEB is striving to become the leader of the mid-market by actively adjusting business pattern and industrial structure, stepping up the nurturing of human resources, and creating an excellent bank.

In the 21st century, competition among businesses is in fact a competition of business’ ability to learn.A business’s only competitive advantage is to learn faster than its rivals.CEB has set the goal of transformation of development strategies; after considering the specific development circumstances of different fronts of the business and in order to meet different needs of different departments and branches, CEB has designed training plans of different curriculum and formats, including plans to send senior managers abroad for intensive training. Through training, employees can continue to familiarize themselves with new policies, understand new development trend, accept new concepts, and absorb new knowledge, so as to promote the effective growth of the company’s profit and the healthy development of the company as a whole.CEB is determined to bring about better human resources, higher profit, more distinct corporate culture and strong motivation through trainings; no effort will be spared to build a learning enterprise that embraces the business philosophy of “training for all, all will be trained”.This will lay a solid foundation for the acquiring of sustainable competitive advantage, establishment of a learning bank, successful realization of strategic transformation, and promotion of a sustainable and healthy development for the Bank as a whole.