Twenty two flags that bore the logos of China Everbright Bank (CEB) fluttered in the wind; the giant banner of “Accumulate wealth, brighten the future” flew aloft.On May 12th, China Everbright Bank successfully held its “Promotion Conference on New Sunshine Wealth Management Products” at the financial center located in Lu Jiazui, Pudong, Shanghai.Having been praised by the media as “the leader of the herd” and the “vane that points the direction”, CEB proudly presented to the public yet another series of new Sunshine Wealth Management products, including Sunshine Wealth Management Plan A+ and cash account management.

Leaders from both the Head Office and Shanghai Branch such as Li Ziqing, vice president of CEB’s Head Office, and Liu Zhengmin, general manager of Shanghai Branch, attended the conference. Approximately three hundred client representatives of Shanghai Branch were present at the conference, including reporters from dozens of news agencies, domestic celebrity Mr. Wang Jiawei, and renowned domestic enterprises such as Shanghai Electric Group, Shanghai University, Cosco Container Line Ltd. and China Shipping Stock Company, etc.

Li Ziqing, vice president of CEB, spoke at the conference.In the speech, Mr. Li said that, in 2004, in order to meet the imminent demands of the customers for wealth management services, CEB proudly presented its brand name product – Sunshine Wealth Management, promoting a more brand-oriented and professional business development, hence stimulating the strategic transformation of the business.By promoting yet another series of Sunshine Wealth Management products including Sunshine Wealth Management Plan A+ and cash account management, CEB aims to best meet the needs of its customers and enrich the variety of Sunshine Wealth Management products, so that different customers are all able to find products specially tailored to their different needs. Thereby, CEB is on its way to becoming an excellent wealth management bank with unique characteristics and advantages.

Sunshine Wealth Management Plan A+ debuted at this conference is the first domestic Renminbi structural wealth management product officially approved by the State Administration of Foreign Exchange which invests using Renminbi and collects returns in US Dollars.An investor opens two accounts at CEB, one in Renminbi and the other in US Dollars, and deposits a certain amount of Renminbi; investment return is connected with investment products on the international financial market; when the term of the investment expires, the principal is given back to the investor in Renminbi, and return is paid to the investor in US Dollars.CEB ensures that the investor’s principal does not suffer any loss.Under the circumstances where the domestic market is lacking wealth management products and the investment market is relatively sluggish, Sunshine Wealth Management Plan A+ effectively provides more investment options to its customers, helping them easily realize the dreams of investing in Renminbi and collecting returns in US Dollars.

Cash account management is the latest corporate wealth management product presented by CEB.On the basis of guaranteed convenient settlement, companies can acquire returns higher than those gained from bank deposits, and can enjoy the benefits provided when overdraft occurs.Companies’ financing capital is invested in debentures of the national level, such as government bonds and the Central Bank bills that have lower risks.Such an investment is a perfect combination of high liquidity, high return and great safety.This product is best suited for clients with high frequency daily settlements that wish to have high returns while guaranteeing the liquidity of their accounts, such as large-scale enterprise groups, public service enterprises, public service administrations.

At the conference, CEB debuted another series of wealth management products, including the only domestic Renminbi structural wealth management product Plan A+ officially approved by the Government that invests using Renminbi and collects returns in US Dollars, as well as the cash account management product for corporate.Under the circumstances where the domestic market is lacking wealth management products and the investment market is relatively sluggish, the births of these products effectively provide more investment options to general investors.

“What kind of comparative advantage does Sunshine Wealth Management Plan A+ enjoy?”; “What characteristics does the cash account management product has?”; “If I apply for a Sunshine Wealth Management VIP card at Shanghai Branch, what kind of value-added services can I enjoy?” ... at the conference, the media and client representatives showed great interested in the new products presented by the Bank and asked a great many questions of common concern, including the leading position enjoyed by CEB on the domestic Renminbi wealth management market, its strategic goals, the basis of return for Plan A+ and the sales conditions of various kinds of wealth management products, etc.

While holding the promotion conference with the theme of “Accumulate wealth, brighten the future” in Shanghai, CEB is planning to fully launch its nationwide promotion conference on new Sunshine Wealth Management products at its thirty branches and in 36 major cities.By then, Sunshine Wealth Management products will again be the focus of the media, the city squares, residential areas and bank outlets nationwide, signifying the advent of another “purple storm” on the domestic market.