On May 11th 2005, the “2005 China Financial Brands Exhibition” convened at the Shanghai New International Expo Centre in Pudong, Shanghai.China Everbright Bank’s Sunshine Wealth Management brand made a grand debut and had drawn wide attention from participants and the media.Company executives including Vice President Li Ziqing of the head office and General Manager Liu Zhengmin of the Shanghai Branch attended the exhibition and distributed Sunshine Wealth Management VIP cards to attending guests.In his welcoming speech, Vice President Li said, “today, China Everbright Bank’s first wealth management card – Sunshine Wealth Management VIP card – made its debut in Shanghai; on the basis of providing professional wealth management products to our clients, the VIP aims to further enhance the innovation of our wealth management products.We hope that, through the promotion of the VIP card and the provision of differential service to our VIP high-end clients, we can further boost the brand image of Sunshine Wealth Management, and establish ourselves as the ‘leader of the flock’ in the wealth management sector.”

Guests and business leaders from many well known enterprises attended the exhibition, including China’s renowned soccer coach Xu Genbao, renowned musician Kong Xiangdong, founder of Fu Xuan-Jie and Associates Law Office -- Managing Partner Fu Xuan-Jie, the Fiscal Director of COSCO Container Lines Co., Ltd, the General Manager of Tenfu Group, and the Fiscal Director of Jin Jiang International Holdings Co., Ltd, etc.Reporters from numerous news agencies were present as well.

CEB’s business theme of “accumulate wealth, brighten the future” will be carried through the entire exhibition, and Sunshine Wealth Management products will be the focus.At the exhibition, aside from promoting the successfully launched Plan A, Plan B, and Plan E, Plan A+ -- the first officially authorized brand new Sunshine Wealth Management plan became the highlight during the first day of the exhibition.Numerous participants at the exhibition consulted and showed interest in purchasing Sunshine Wealth Management products, among which， there were many foreign guests.Long lines were formed in order to fill out the “Sunshine Wealth Management Information Application”.CEB’s exhibition stand was one of the busiest, far exceeding other financial institutions that participated in the exhibition.Many participants also actively took part in a prize-winning game event held by CEB at the exhibition and answered questions related to Sunshine Wealth Management.At the scene, Kong Xiangdong Music and Art Academy added more zest to the event with their beautiful piano performance, attracting even more participants and carrying the exhibition to its culmination.

The organizers of the Exhibition also paid a special visit to CEB’s exhibition stand.When the organizers saw that the Bank’s exhibition was rich in content, innovative in format, distinct in theme and active in atmosphere, they earnestly expressed that “China Everbright Bank’s exhibition stand is set up at the prime location, attracting crowds of people; products have multiple highlights, contents are rich; by seizing this eyeball-catching opportunity, China Everbright Bank launched Sunshine Wealth Management Plan A+, drawing wide attention from participants and the media.It is truly one of the highlights of this exhibition.”

It is worth mentioning that active participation and planning of this Exhibition is only one part of CEB’s plan to promote its business philosophy of “accumulate wealth, brighten the future” in May.Seizing the good opportunity brought about by the Exhibition, throughout the month of May, the Bank will hold a chain of intensive and comprehensive marketing activities in 36 major cities and at 30 branch offices.In Shanghai alone, a series of events will be held, including Sunshine Wealth Management new products promotion event, appreciation concert for VIP clients, Sunshine charity fundraising event, Sunshine Wealth Management and Investor’s Salon, etc.On May 14th, CEB’s 30 outlets in Shanghai will organize a series of outdoor promotion and consulting events at various downtown areas, providing opportunities for people to exchange views with wealth management experts; Shanghai will be immersed in the beautiful purple hue of China Everbright Bank.