——“Public Recognition” Shows Market Effect

China Everbright Bank (CEB), the largest wealth management bank in China, posted another piece of good news that, sales volume of CEB Sunshine Wealth Management products reached RMB 12 billion in the month ended March 31, with the monthly sales volume topping RMB10 billion and marking a new stride in the business scale and market influence.

From RMB3 billion of single phase product sales to RMB10 billion of single month sales; from initiation of domestic wealth management products to the accumulative sales of RMB100 billion, Sunshine Wealth Management of CEB posted one and another successes, and attracted the admire of peers. What exactly supports such a remarkable growth? Person in charge of CEB answers: product innovation and brand effect.

Since beginning of the year, CEB has been constantly strengthening the innovation of wealth management products to meet customers’ needs and successively launched the overseas stock performance-linked “Co-Rise” products, the domestic new share subscription and fund-linked “Win-win” products, the overseas wealth management “Co-Sharing” products, which are favored by the market due to distinctive features and remarkable market competitive edges. With the domestic and foreign currency wealth management products launched before, including Sunshine Wealth Management Plan A, Plan B, Plan E, Plan A+, Plan C, Plan T, Package Plan and etc., CEB has developed a series of Sunshine Wealth Management products to meet the customers’ differentiated and customized wealth management demands. In March 2007, in order to support the launch of “Co-sharing” products (QDII), CEB broke through the traditional wealth management concepts and creatively launched the forward-looking Standard & Poor's Everbright global asset allocation index, therefore providing a benchmark for decision-making of investors and arising wide attention.

Apart from diversified innovative products, the success of CEB Sunshine Wealth Management is also attributable to the constantly enhancing brand effect. After winning prizes from sina.com.cn and www.sohu.com in 2005, Sunshine Wealth Management obtained the prizes of “Most Recognized Wealth Management Brand”, “Annual Banking Wealth Management Product”, “Wealth Management Product of Most Investment Value” and etc. from sina.com.cn, www.sohu.com and www.hexun.com again in 2006, and maintained its innovative image and market position as a “bellwether” in terms of both operating results and brand image. The constant enhancement of brand effect robustly supports the sustainable development of CEB Sunshine Wealth Management.