——Build the National Bank Card Brand of China

    Amidst the fast growth in China’s bank card industry, the construction of a national bank card brand arouses wide attention from the industry, and reports substantial progress. On March 13, China UnionPay and China Everbright Bank entered into the Comprehensive Strategic Cooperation Agreement in Shanghai, marking a new stage during the construction of a national bank card brand.

    According to the Agreement, the Parties will develop comprehensive and profound cooperation in brand construction, system reformation, environment enhancement, market expansion and etc., including the promotion of UnionPay-standard debit card and credit card products; co-development of online “UnionPay card” merchants; negotiation on the establishment of an express linkage mechanism between the customer service hotline 95595 of China Everbright Bank and 95516 of China UnionPay; exploration for product innovation in online payment, telephone payment, mobile phone payment and IC card application and etc., with an aim to copeing with international competitions and challenges after the Chinese financial sector fully opens up to foreign banks in the post-WTO period, cultivate distinguished bank and national bank card brand for all Chinese people and improve the international competitiveness of Chinese financial industry.

    China UnionPay keeps a close partnership with China Everbright Bank, particularly in the area of credit card business. Yanhuang credit card, issued by China Everbright Bank in January 2006, is the first platinum credit card of China UnionPay, and attracts wide attention as the first national brand credit card for all Chinese people; in August 2008, China Everbright Bank and China UnionPay jointly issued the UnionPay Golf credit card, which integrates the high-end markets of resource service; the “Love · Baby Credit Card”, a UnionPay-standard credit card themed on services for mothers and babies, was issued on the same day when the Parties signed the Comprehensive Strategic Cooperation Agreement. Such frequent issuance of UnionPay-standard credit cards demonstrates the diligent and consistent efforts of China UnionPay and China Everbright Bank in building the national bank card brand.

    China Everbright Bank has achieved remarkable results in the construction of national brand, during which the issuance scale of Yanhuang credit cards reaches 150,000 and the average trading volume per card tops all other brands. Yanhuang credit card has been awarded the “Best Customer Experience Award”, “Most Customized Credit Card”, “Top 10 Financial Brands of Customer Satisfaction” and etc. by many media and various institutions, and acquires remarkable improvement of brand recognition and reputation. Leaders of China Everbright Bank expresses that, the Bank will conduct in-depth cooperation with China UnionPay in 2007, redouble the efforts to promote and issue UnionPay-branded credit cards, build national bank card brand into a distinctive feature of China Everbright Bank, and acquire a sustainable operation advantage.