——Issue Baby-Themed Credit Cards

    From the first cry to the first toddle, from the first birthday to entry of school, who, besides their parents, accompanies the babies during their growth? On March 12, China Everbright Bank issued the first “Love · Baby Credit Card” in China with Aiyingshi Company, a renowned baby product retailer in Shanghai, on the theme of “Care for Baby’s Health and Accompany Baby’s Growth”.

    Exclusively designed for families with babies aged 0-6, the “Love · Baby Credit Card” offers three-dimensional considerate services for babies, young mothers and families:

    1. Care for and accompany babies during their growth. Babies are entitled to the special privileged services provided by the “Love · Baby Credit Card” during their growth, including photography, early education, aquarium visits, opportunities of TV show and etc.;

    2. Help young mothers get back their beauty. “Love · Baby Credit Card” offers the holders Jourdeness beauty service, female fitness and other privileged services to help young mothers to reshape their bodily form;

    3. Cut down baby expenses and build a happy family. Given the heavy burdens and unchangeable consumption items in families, China Everbright Bank offers a special large discount, and allows the cardholders to enjoy super low prices in more than 10 baby products, in order to cut down the expense on babies and improve the quality of life.

    Besides, China Everbright Bank launches splendid promotion activities, and prepares wonderful gifts for the cardholder in procedures from filling in the application form to the first successful transaction. Applicants can get a Winnie mobile phone accessory after successfully filling in the application form; the first 500 applicants are offered a Disney pillow; and cardholders may get a “Baby Insurance” for free after successfully completed the first credit card transaction.

    Statistics shows that 20 million to 25 million babies are born each year in China, and babies and children aged 0 to 6 numbered more than 100 million. The birth of a baby brings endless joy and hope to a family, and meanwhile directly gives rise to the so-called “Zero Age Economy”. It is reported that the annual consumption on a baby or a child exceeds RMB5,000 in cities, making babies and children the most potential and stable consumption group in the society. Consumption on babies has become a major expenditure, also a “sweet sorrow” in families with average income.

    The successful design and introduction of the “Love · Baby Credit Card” again demonstrates the unique creativeness of China Everbright Bank, and reveals the continuous efforts made by China Everbright Bank to enhance the product innovation based on market segmentation since 2006. In the past year, China Everbright Bank developed and launched 7 new credit card products, which energetically boosted the expansion of credit card business with an issuance scale of more than 1 million, and won a number of awards, including “Best Customer Experience Award”, “Most Customized Credit Card”, “Top10 Financial Brands of Customer Satisfaction”, for credit cards of China Everbright Bank.