Recently, sina.com and sohu.com, the two major portal websites of China, published the results of 2006 bank campaign, in which China Everbright Bank was awarded the honors of “Most Innovative Bank of the Year” by sina.com and “Most Innovative Bank” by sohu.com. Moreover, the Sunshine Wealth Management products provided by China Everbright Bank won the awards of “Annual Wealth Management Product of Banks” from sina.com, “Most Recognized Wealth Management Brand”, “Most Favored RMB Wealth Management Product” and “Most Favored Foreign Currency Wealth Management Product” from sohu.com. China Everbright Bank ranked first in the online voting for the above awards.

    This campaign set procedures of online voting and expert evaluation, and assessed the major banks in Mainland China as well as their products and services on an objective and fair basis. The campaign practiced “one IP address, one vote” system to regulate the appraisal procedures and ensure the strong advocacy, extensive participation and high authority of campaign results.

    This is another important accomplishment in the construction of comprehensive brand and service brand after the Sunshine Wealth Management service of China Everbright Bank won big prizes from sina.com and sohu.com in 2005. It demonstrates that China Everbright Bank not only maintained the advantage in Sunshine Wealth Management brand but also achieved a remarkable breakthrough in the construction of comprehensive brand.

    The prize of “Most Innovative Bank” awarded by the two major portal websites reflects both the studious business innovation made by China Everbright Bank and the widespread recognition from the customers.

    With the background of accelerated bank reform and promotion of business transition, China Everbright Bank reinforced the efforts to strengthen product innovation and service innovation, launched a number of considerate products to meet the customers’ diversified needs, and has captured the first move advantage in many businesses.

    It is among the first batch being approved for underwriting of short-term financing bonds and reports remarkable underwriting results;

    It is among the first batch being granted the qualifications of enterprise annuity fund manager and account manager simultaneously;

    It is the first to launch RMB wealth management service and led other banks in wealth management with an accumulated sales volume of more than RMB100 billion. The sales volume topped RMB50 billion in the year the service was launched;

    It is the first to launch fixed interest rate housing loans and has signed more than 3,000 loan agreements, with a loan balance of more than RMB1 million;

    …

    The frequent and fruitful innovations and the remarkable data robustly contributed to the development and business transition of China Everbright Bank, and meanwhile, some even created records in the history of China’s financial industry due to their innovative implications.

    With intensive efforts to promote business innovation, build innovative brand and cultivate “Innovation Orientation” corporate culture, China Everbright Bank is tightly bonded to “innovation”.

    “Under the mechanism of capital restriction, it is impractical for a medium-sized joint-stock commercial bank to compete with the peers in the traditional business to achieve the strategic goal of ‘becoming the leader in some selected areas’. After intensive analysis, China Everbright Bank decides to highlight business innovation and seek development and economic benefits in innovation, so as to cultivate the core competitiveness and a comparative competitive edge.” A leader of China Everbright Bank explained.

    The “Most Innovative Bank” honors awarded by the two major portal websites is attributable to the Bank’s persistent efforts in business innovation and innovative brand construction, and shows that the “Innovation Orientation” brand image upheld by China Everbright Bank is recognized by the customers and the society.

    The highlight of business innovation is undoubtedly Sunshine Wealth Management. As a pioneer in the domestic wealth management market, the products introduced by China Everbright Bank, be it foreign currency wealth management Plan A or RMB wealth management Plan B, impressed many people and were widely accepted. The year of 2004 is named the beginning year of China’s wealth management therefore.

    The first success in the wealth management field established a high reputation for China Everbright Bank in the wealth management market. To meet the market needs, the Bank recently increased the efforts of product innovation and successively launched different themed wealth management products, including Sunshine Wealth Management Plan A, Plan B, Plan C, Plan E, Plan A+, Plan T, Package Plan, Stock-Link-Wealth Management Plan and etc. By now, the Bank has formed a complete product system and is able to meet the customers’ diversified wealth management demands. As of the end of 2006, the accumulated sales volume from Sunshine Wealth Management products topped RMB100 billion and the sales volume in the year reached RMB 50 billion, demonstrating a leading market share.

    Such honors as “Most Recognized Wealth Management Brand” and “Most Favored Wealth Management Product” affirm the Bank’s innovative efforts in the wealth management field, and prove that Sunshine Wealth Management has been widely acknowledged by the customers and become a leading and famous brand of wealth management.

    The honors reflect the customers’ care and devotion. China Everbright Bank will continue strengthening business innovation and enriching the product lines to provide individualized and competitive financial products and services for customers and fulfill its undertaking of “Share Sunshin, Innovate Life”.