China Everbright Bank Continues Leading Domestic Personal Wealth Management Market

    China Everbright Bank, the first bank engaged in personal wealth management business in China, reported another success in the beginning of the new year: the accumulative sales volume from Sunshine Wealth Management products exceeded RMB100 billion as of the end of 2006 and the sales volume in 2006 topped RMB50 billion. With a leading market share, China Everbright Bank will continue leading the personal wealth management market in China.

    Sunshine Wealth Management is a preponderant and brand service offered by China Everbright Bank. Since in 2004 the personal foreign currency wealth management products and RMB wealth management products were launched, China Everbright Bank continuously leads the wealth management market in both the market share and brand image, and the great operating results earns China Everbright Bank an honor of “Bellwether” in the wealth management sector.

    What lies behind the success and high market share of Sunshine Wealth Management? The answer is product innovation. To satisfy the customers’ differentiated and individualized wealth management demands China Everbright Bank successfully launched a series of domestic and foreign currency-denominated wealth management products including Sunshine Wealth Management Plan A, Plan B, Plan E, Plan A+, Plan C, Plan T, Package Plan and Asset Management Plan, etc., which largely enriched the products of domestic wealth management market and built an innovative and forward-looking brand image for the bank.

    Currently, China Everbright Bank has issued over 30 kinds of wealth management products denominated in RMB, USD and HKD, which are categorized into types of fixed income, principal-protected and floating income, minimum revenue-protected and floating income, and none principal-protected according to the income type; types of three months, five months, six months, one year, two years, three years, 39 months, 42 months, 54 months and five years according to the term; and types of exchange rate-linked, interest rate-linked, gold price-linked, crude oil future price-linked, stock-linked, credit rating-linked and trust wealth management according to the investment objectives, meeting the diversified wealth management requirements of customers at different levels.

    While enriching the product line, China Everbright Bank guaranteed the investment return with professional wealth management service. The returns of mature Sunshine Wealth Management products created a new record high recently, with the actual yield from for the seventh issue of six-month floating income products being 6.72%, and that from the twelfth issue of three-month floating income products being 8%. Given the fierce competition in the domestic wealth management market, a booming capital market and continual hot sale of funds, a specialized wealth management team has become an important factor to compete for customers and won favor from the market. The high yield of Sunshine Wealth Management products is mainly attributable to the dedicated and professional research and development team of the bank, in which all the members have rich working experience and a Master’s degree or above, half had experience of overseas study and some acquired such professional qualifications as CFA, CPA and etc. The professional team is the trump card for the success of Sunshine Wealth Management products.

    A sales volume of more than RMB100 billion and a series of new highs in investment revenue is both a new milestone and a new starting point for business development of China Everbright Bank. At the beginning of a new year, China Everbright Bank will successively develop and offer different new products and portfolios, including the new Plan T, Package Plan, Plan A, Plan C, to reward and help the customers realize capital preservation and appreciation.